Selling advertising space in your yearbook

girl_c3There are lots of projects on the go now which is awesome and a lot of you are in the process of collecting orders and payments for the yearbooks. If a sponsored silence, car wash or bake sale isnt for you then a good way to raise funds for your project is to sell advertising space in your books.  Here is a quick guide to help you get the ball rolling 🙂

Approaching a business can be a scary thing, especially when you’re going to ask for money which is why it pays to be prepared. First things first think about your year group, your community and the sorts of places you like to go/ things you like to do. When a business can see you’ve invested some time in learning about them you’re much more likely to get the results you hoped for! Being able to discuss the benefits of promoting their product in your book will help you to get sponsors on board and will add those all important funds to the kitty! Remember, when approaching a local company or society for sponsorship, it’s best to know who you’re talking to! Always try to speak with a manager a.k.a the decision maker- they will be able to give a definitive answer as to whether it’s of interest and you can continue on your quest for a sponsor should they decline. Most of the time you’ll be making a few calls but if you’re going to meet with anyone obviously be cautious and always be safe! Ask a parent or a staff member if they can attend too! If you’re emailing companies, perhaps set up a generic yearbook email account to use. That way your enquiries will be accessible to your editing team and lets face it, AYByearbook2014@gmail.com sounds much more professional than sparklyunicornsandhearts@hotmail.com!

Sponsors can vary depending on your age group and sometimes you wont have to look far! If your school, college or university have an alumni, start here! A lot of schools want to keep in touch with past students so you might find the Old Boy’s Society for example want to promote their group and encourage sign ups from the new leaving class. You might find that including a single page ad will subsidise your yearbook costs and in turn make the book more appealing to the year! More sales, means the price is lower so it’s win-win for everybody 🙂

If your part of a university project, you might find sponsorship from larger, national companies. Medic yearbooks often get sponsorship from specialist insurance providers for example. If you’re part of a secondary school, perhaps look to nearby colleges, driving schools and more local companies. Perhaps set your year group a mission to speak to parents about the project and see if their workplaces would consider offering sponsorship. If everybody in the year gets one parent to enquire with work then you’ve already targeted 100 companies and that’s a pretty great start.

Also, remember to leave yourselves enough time to liaise with your sponsors. No one likes to be told “we need you to give us money, right now” as this puts pressure on the companies you’ve approached. Leave yourself a few weeks so people can go away, think about the opportunity and prepare any artwork they will need to provide you with. If you’re successful in selling ad space, hooray and congratulations 😀 You’ve just made your books cheaper! If you have any questions about page sizes and dimensions for artwork, just get in touch. We’ll be more than happy to talk you through this and help out where we can. Sponsors will need to send their payments through to you at school, or to you as an individual, as we usually don’t accept payments from third parties. Again, if you have any questions at all just give us a shout 😀

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